How I built digital teams to accelerate a huge digital transformation program
CONTEXT
The RD is the largest drugstore chain in LatAm with +2,000 own stores, net revenue of $5 billion, and employs 31,160 people. Considering the massive retail digitalization, as well as the new technologies and innovative solutions emerging every day aiming to turn consumer life easier, RD realized its urgent need to start a digital transformation process.
IN THIS CASE
Strategy and Digital Business Design
Methodology Implementation and Training
Agile Teams Building & Evolution
CHALENGES
1) Offer to the customers a seamless experience in both physical and online stores
2) Innovate the way the drugstores could build a relationship with their customers in a digital environment
3) Speed up the digital products development
MY ROLE
Lead the digital transformation program, mainly the squads of products, including UX, engineers, and designers who were responsible to develop new digital products and services based on an innovative mindset.
In addition, empower and train the teams to foster new methodologies in their day by day process, such as Business Model Canvas, Customer Development, Design Thinking, Lean Startup, Experience Strategy
DIRECTLY RESPONDED TO
DIEGO KILIAN
Digital Business Director
FERNANDO VARELLA
CDO
MARCILIO POUSADA
CEO
WHAT WE DID
Formed 3 squads focused on 3 priorities, aligned to the main strategy of the company
• Three autonomous teams
• Three clear missions and targets
• Mixed people (internal and external)
• Outside the core business routine
Established a digital committee for fast strategic decisions
• President involved
• All VPs involved
• 4 main directors involved
• Decision focused
Intense training focused on the innovation process disciplines
• A platform with curated content
• Daily Classes
• Knowledge replication for the rest of the company
OUTCOMES
The scale of the digital transformation model
From 3 to 20 squads currently innovating the core business
A new and relevant digital business model
60%+ digital sales are "click and collect"
A new subscription business was modeled (in the phase of validation)A new loyalty program in partnership with one of the biggest grocery store chain in Latin America was designed and implemented
Digital products releasing in an agile way
New products started to be coded and tested regardless of the traditional production line of the IT department
New APIs were developed, speeding up important integrations
More cases
AGILE TEAM BUILDING & RAPID PROTOTYPING
How I empowered doctors to prototype the electronic health record (EHR) interfaces?
MVP & PRODUCT MANAGEMENT
How I set up and ran a health tech startup accelerated by MIT and Techstars
